Abstract
Is “Mormon” Still Acceptable? Striking a Balance between Familiarity and Identity — Members of The Church of Jesus Christ of Latter-day Saints are known more commonly as “Mormons,” their church as “the Mormon Church,” and their faith system as “Mormonism.” This article discusses the origins of and hitherto long-term symbiosis between the popular name and the church’s official name, the former having originated from a place of familiarity and the latter having been formed to communicate the believers’ identity. Following what the church president announced as divine revelation, however, the church has begun distancing itself from most uses of the popular term “Mormon” in favor of emphasizing its self-identity as a pure Christian tradition and hopes that outsiders will also adopt this referential change.